About ldr Movement

Lead with heart. Move with purpose.

ldr Movement is a lifestyle and activewear brand based in Richmond, Tasmania, Australia. We create designs inspired by connection, resilience and everyday leadership.

Our Story

ldr Movement was founded by Sylvain Prevost, a Canadian teacher and artist now living in Tasmania.

The brand grew from a long-distance love story and the connection between Sylvain and his Australian partner, Joel. That experience helped shape our belief that connection takes care, resilience and the willingness to keep moving forward.

Our name, ldr, represents leader and also reflects our long-distance beginnings.

For us, leadership means showing up for yourself and others. You don’t need a title to lead with heart.

Our Designs

Our range includes everyday clothing, activewear and footwear, with designs that reflect our love of creativity, movement and connection.

Our turtle mascot, Maverick, affectionately called Mave, represents calm strength and resilience. He reminds us that progress happens at your own pace.

How Our Products Are Made

We use a print-on-demand model. Products are made after you order, rather than held as finished stock.

We work with production partners in Australia and overseas.  Our All Over Print Tank Tops are printed and shipped from the USA, while our Athletic Shoes are produced and shipped from China. All products are made to order through our trusted production partners, with estimated delivery times provided in our Shipping Policy.

Products from different facilities may arrive in separate parcels. Delivery estimates and charges are available in our Shipping Policy.

ldr Movement is your point of contact for orders, delivery questions and product issues.

What We Stand For

• Connection: Building relationships with people, purpose and ourselves.

• Resilience: Continuing through challenges and learning along the way.

• Leadership: Acting with care and intention.

• Movement: Finding ways to move, create and grow.

Get in Touch

Questions about our products, an order or a collaboration? Email contact@ldrstore.com or visit our Contact Us page.

Trading name: ldr Movement
ABN: 54 992 427 474
Business address: 54 Bridge St, Richmond, TAS 7025, Australia
Phone: +61 439 540 389

Lead with heart. Welcome to ldr Movement.