About us
💛 About Us
We don’t just make clothing. We create connection and inspire leadership.
ldr. is a lifestyle and activewear brand designed for everyday leaders — people who rise with purpose, move through challenges, and lead with heart.
At ldr., leadership isn’t about titles or noise. It’s about showing up — for yourself, for others, and for the path ahead. Whether you’re navigating personal growth, pushing your physical limits, or quietly impacting those around you, you’re leading. And we’re here to support that.
Our name, ldr., stands for leader and also reflects the connections that hold meaning across time, distance, and experience. The brand was born from a long-distance love story, but has grown into something bigger: a movement for those who choose to lead, move, and live with intention.
Based in Tasmania, Australia, ldr. blends performance with purpose. Our apparel is designed to move with you, from your morning run to your evening reset. It’s about the moments in between, the mindset behind the motion, and the meaning in the journey.
Our turtle mascot, Maverick — affectionately known as Mave — represents calm strength and quiet power. A symbol of inner resilience, Mave is a reminder that you don’t have to rush to lead. You just have to keep moving forward — your way.
💛 What We Stand For
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- Connection — to people, purpose, and self
- Resilience — showing up, even when it’s hard
- Leadership — leading with intention, not ego
- Everyday movement — physical, emotional, and forward
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💛 What We Do
At ldr., we design clothes that help you live with purpose and move with heart. Our activewear and everyday clothing are made for people who want to stay strong, connected, and lead by example, whether you're training hard, spending time with loved ones, or just living life. We believe in community, resilience, and helping you feel confident, no matter where you are.
💛 Who Do We Help
At ldr., we help people who want to lead with heart. Whether you’re in a long-distance relationship, working to be a strong leader, or just trying to stay connected and move forward, our clothes are made for you. We’re here for those who want to feel strong, confident, and connected every day.
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💛 Join the Team
Ready to be part of something bigger? Join the ldr. movement as an affiliate, brand ambassador, or partner! If you’re passionate about leading with heart, spreading resilience, and building connections, we want YOU on our team. Sign up today and help us share the power of purpose-driven living with the world!
ldr. is here for those who move with meaning, lead with love, and rise with purpose.
Lead with heart. Welcome to the movement. 💛